Another Disney Store closing

The string of closures impacting Disney Stores across North America continues. This time a store in Fort Wayne, Indiana gets the axe. This appears to be part of a strategy by The Disney Stores to take advantage of the down commercial real estate market and negotiate some better rental rates for the new more interactive Apple store influenced stores that will start to open around the country later this year.

If that means The Disney Store can afford to offer better merchandise at lower prices, then by all means go ahead. But closing stores to shift merchandise purchases on line, well they already tried that and it didn’t work so well.