Disney’s Project Green Sends It On

If there’s something you can’t miss, it’s the biggest Disney collaboration of its actors/singers, ever. A behind the scenes teaser clip of the new song “Send It On” released August 6 brings together Miley, Demi, Selena, and the Jonas Bros to the same stage – and it’s definitely a stage Disney wants to begin to be recognized on.

“Friends for Change: Project Green” is a social campaign bringing renowned Disney stars to promote one goal, and that is environmental awareness. Other Disney stars involved include Brenda Song, Mitchel Musso, Emily Osment, David Henrie, and Sterling Knight. In this effort to not only reach out to today’s youth but also connect to older generations, Disney is using its star power with purpose. A new site www.disney.com/projectgreen allows individuals and their friends to register and pledge to simply help the environment.

Take it from Joe Jonas: “Turning the lights off when you leave the room and turning off the faucet when you’re finished with it” can be easily done, but often neglected. By turning the world’s attention to the spotlights at Disney, Disney has also brought spotlights to the attention we need to pay to this planet. How can you make a contribution to preserve Earth’s life? Reg & pledge today.

The new song “Send It On” will debut on Radio Disney August 14th, and expect Disney channel viewers to encounter an increased promotion for its ad campaign when the full music video is released.