New study reveals Disney World price increase designed to increase revenue

This comes from the how did they think of that department. A new study by Pali Research shows that Disney World’s recent 5.7% price increase for daily admission was designed to increase revenue for the park. To that I say, and they pay you to come up with these things? How do I get that job?

The real story is that the study reveals Disney is expecting lighter than usual attendance next year and hopes to make it up with increased ticket prices. Of course, there is only so much revenue a ticket increase will get you. Plus you have to make up for the increase in price with an increase in value or those guests won’t be coming back as frequently, if at all. On the other hand this means you might be able to find some deals when booking a vacation with Disney next year.