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The Rush to Online Video Partnerships

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Mike Shields at Media Week reports that NBC has entered a deal with Vmix Media,, which is compared to YouTube.

Just as Viacom escalates its conflict with YouTube by saddling the Google-owned video site with a billion-dollar lawsuit, NBC has inked a partnership with VMIX Media, a broadband technology company that also operates the YouTube-like

The network has launched the copyright-friendly NBC Channel on The new channel features clips from top NBC shows, including 30 Rock, Heroes, Late Night with Conan O’Brien, Scrubs and My Name Is Earl. Besides its A-list content, NBC said it also plans to run special online-only promotions for its shows.

Will Disney be jumping into a deal?  Remember Infoseek?