Naming the new Disney Ships

Strategic Name Development talks about the naming of cruise ships and is particularly interested in Disney’s announcement of the soon to be expanded fleet.

As a naming consultant, I suggest that the name of the new ships resonate with passengers and reflect the size. I must say that Disney seems to be leaving its competitors in its wake which puts the field wide open for some more adventurous naming.

Disney cruise liners are, from one perspective, an incredible way to build the Disney brand name. As Brent points out, the weight of nautical tradition and the onus of making the name “sound like a cruise ship," as well as a a need to “be all things to all people” are the impediments here.

I like the idea of some adventurous naming. Disney Dreams has been mentioned as one possible name, but that doesn’t convey the majestic nature of these two ships.