It couldn’t have happened to a nicer guy. I mean it. Head Coach Tony Dungy and running back Dominic Rhodes of the Super Bowl Champion Indianapolis Colts Sunday night became the latest to realize a dream, stand in front of a TV camera, and shout the famous words “I’m going to Disney World”.
No word yet on exactly when the parade through Disney World’s Magic Kingdom will occur as the Colts will be feted in Indianapolis today.
Their “We’re going to Disney World” pronouncement, part of the production for one of TV’s most enduring and celebrated commercials, was captured Sunday night on tape at Miami’s Dolphin Stadium just moments after the Colts’ 29-17 victory over the Chicago Bears in Super Bowl XLI. Dungy became the first African American head coach to hoist the Vince Lombardi Trophy as Super Bowl champion, while Rhodes rushed for a game-leading 113 yards and a second-quarter touchdown that put the Colts ahead for keeps.
The commercial – which also includes a Disneyland version for the West Coast – is the 37th of a series that began in 1987 following Super Bowl XXI. The first “ I’m going to Disney World” commercial, featuring New York Giants quarterback Phil Simms, was regarded as a groundbreaking concept – a produced national commercial involving a current event, airing on major networks hours after the event. And this latest installment is to follow a similar script, airing Feb. 5.
Dungy and Rhodes join a lineup of sports heroes such as Tom Brady, Emmitt Smith, Barry Bonds, Mark McGwire, Joe Montana, John Elway, Jerry Rice, Troy Aikman, Kareem Abdul-Jabbar, Doug Williams, Magic Johnson, Patrick Roy and Super Bowl XL star Hines Ward who have been featured during two decades of “I’m going to Disney World” commercials.
For the trivia oriented, the full history of the "I’m Going to Disneyland" commercial is below the cut.
First Spot: Super Bowl XXI (Phil Simms, New York Giants)
Number of Spots Since Inception: 37
Chronology of "I’m going to Disney World" Spots:
2007 Super Bowl XLI (Tony Dungy and Dominic Rhodes, Indianapolis Colts)
2006 Super Bowl XL (Hines Ward, with Jerome Bettis, Pittsburgh Steelers)
2004 Super Bowl XXXVIII (Tom Brady, New England Patriots)
Major League Baseball World Series Champions (Curt Schilling, Pedro Martinez
and David Ortiz, Boston Red Sox)
2003 Super Bowl XXXVII (Jon Gruden and Brad Johnson, Tampa Bay Buccaneers)
2002 Super Bowl XXXVI (Tom Brady, New England Patriots)
2001 Super Bowl XXXV (Trent Dilfer, Baltimore Ravens)
Major League Baseball home run record (Barry Bonds, San Francisco Giants)
2000 Super Bowl XXXIV (Kurt Warner, St. Louis Rams)
1999 Super Bowl XXXIII (Terrell Davis and John Elway, Denver Broncos)
Women’s World Cup (United States Championship Team)
1998 Super Bowl XXXII (John Elway, Denver Broncos)
Major League Baseball home run record (Mark McGwire, St. Louis Cardinals)
1997 Super Bowl XXXI (Desmond Howard, Green Bay Packers)
Holiday Gift-Giving (Santa Claus)
1996 Super Bowl XXX (Emmitt Smith, Dallas Cowboys)
1995 Super Bowl XXIX (Jerry Rice and Steve Young, San Francisco 49ers)
1994 Super Bowl XXVIII (Emmitt Smith, Dallas Cowboys)
Olympics (Nancy Kerrigan, U.S. Figure Skater)
1993 Super Bowl XXVII (Troy Aikman, Dallas Cowboys)
Stanley Cup (Patrick Roy, Montreal Canadiens)
1992 Super Bowl XXVI (Mark Rypien, Washington Redskins)
1991 Super Bowl XXV (Ottis Anderson, N.Y. Giants)
NBA (Michael Jordan, Chicago Bulls)
1990 Super Bowl XXIV (Joe Montana, San Francisco 49ers)
Graduation (Jim Thompson of Temple University, and
Matt Kaldenberg, Phyllis Kaldenberg and Laura McEwen of Simpson College)
1989 Super Bowl XXIII (Joe Montana, San Francisco 49ers)
NHL (Al MacInnis, Calgary Flames)
NBA (Joe Dumars, Detroit Pistons)
1988 Super Bowl XXII (Doug Williams, Washington Redskins)
Miss America (Gretchen Carlson)
World Series (Orel Hershiser, L.A. Dodgers)
NBA (Kareem Abdul-Jabbar, L.A. Lakers)
1987 Super Bowl XXI (Phil Simms, N.Y. Giants)
America’s Cup (Dennis Conner)
NBA (Magic Johnson, L.A. Lakers)
World Series (Frank Viola, Minnesota Twins)
- The Super Bowl has been the catalyst for the most "I’m going to Disney World" spots (19)
There have been four "I’m going to Disney World" repeaters: Joe Montana
(1989 and 1990), Emmitt Smith (1994 and 1996), John Elway (1998 and
1999) and Tom Brady (2002 and 2004).
"I’m going to Disney World" spots immediately following the Super Bowl
have featured non-Super Bowl MVPs eight times: 1989, 1995 (shared),
1996, 1998, 1999 (shared), 2001, 2003 and 2007.