Disney Fairies, Disney’s new product push

The official site for Disney Fairies, DisneyFairies.com, has just been relaunched. This site includes features that let girls meet the Fairies, visit Pixie Hollow, play games and get access to a variety of extras. This whole campaign, the Disney Fairies, smacks of something that started in Disney Consumer Products with a goal to push the popular Tinker Bell character, add a set of new friends, and make some money off books and merchandise.