The official site for Disney Fairies, DisneyFairies.com, has just been relaunched. This site includes features that let girls meet the Fairies, visit Pixie Hollow, play games and get access to a variety of extras. This whole campaign, the Disney Fairies, smacks of something that started in Disney Consumer Products with a goal to push the popular Tinker Bell character, add a set of new friends, and make some money off books and merchandise.
Disney Fairies, Disney’s new product push
- by John Frost