Shares rise on Pirates Treasure

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Bloomberg lays out the positive effect the success of Pirates Of The Caribbean: Dead Man’s Chest will have on the bottom line of the Walt Disney Company. So far shares are up $0.09.

1 thought on “Shares rise on Pirates Treasure”

  1. It’s good to see that Pirates is doing so well! One thing that jumped out at me in that Bloomberg article is the fact that Disney spent $150 million to market the movie. That seems like an incredibly high amount! I mean, so many people were looking forward to this movie and knew that it was coming that it seems like Disney could have spent, say, “just” $100 million on marketing and still have the same huge opening weekend. I guess I’ll never understand how the movie business works….

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