Bloomberg lays out the positive effect the success of Pirates Of The Caribbean: Dead Man’s Chest will have on the bottom line of the Walt Disney Company. So far shares are up $0.09.
Bloomberg lays out the positive effect the success of Pirates Of The Caribbean: Dead Man’s Chest will have on the bottom line of the Walt Disney Company. So far shares are up $0.09.
It’s good to see that Pirates is doing so well! One thing that jumped out at me in that Bloomberg article is the fact that Disney spent $150 million to market the movie. That seems like an incredibly high amount! I mean, so many people were looking forward to this movie and knew that it was coming that it seems like Disney could have spent, say, “just” $100 million on marketing and still have the same huge opening weekend. I guess I’ll never understand how the movie business works….