When I first heard the news that LOST would have it’s own Alternate Reality Game (ARG), The Lost Experience, I was pretty excited. However, something turned me off from playing it almost as soon as it debuted. I’m pretty sure it was the subLYMONal commercial and website that is talked about in this article.

I understand Disney’s need to make a little money off their show, but to take something that was going to be primarily for the fans of the show, and turn it into a chance for advertisers to get their message across seemed too much for me. So instead of getting me more excited about LOST and keeping me involved in the story world even after the season finale, I’m just not interested. Anybody else feel the same?


Whit Honea is the author of The Parents' Phrase Book. He lives in the L.A. area with his wife and two boys. You can find his writings and other works all over the Internets. Now available on Twitter.