Cause Downtown Disney is opening up Club LibbyLu.

Club Libby Lu’s mission is to create a spontaneous environment that encourages girls to express their imagination and individuality. ‘Tween girls (ages 6-12) enjoy hanging out with their friends, playing games, learning new dance steps, or having their birthday parties with the guidance of club counselors. This creates a totally girl-focused and magical space.

Scheduled to open in October 2004, Club LibbyLu looks to do what Club Disney could not. Capture the tween market. Makes me wonder why Disney isn’t doing this with the Princesses? The failure of Club Disney still burning fresh in their minds?