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What’s a Pin Code?

May2011WDW 151

You may have heard of the term “pin code,” but wondered what it was, exactly.  A pin code is a discount offered by Disney that’s personal to the individual whose name it comes in, and not only the name, but the address must match as well. These codes come out several months prior to general public promotions and are usually room discounts or free dining offers. While they are often an indication of what the general public will receive in the near future, they generally cover a broader span of time. Additionally, room discounts under a pin code are often better and cover more room categories than those offered to the general public.  In the case of free dining, pin codes are sometimes offered in place of a similar general public offer.  For these reasons, pin codes are highly desired.

In the last year, Disney has indicated that it is more interested in marketing directly to certain groups of consumers rather than releasing the broad, general public offers of the past decade. If you look at the most recent free dining offer, for example, the exclusions are surprising: Port Orleans French Quarter and the Art of Animation were excluded from the offer entirely and Riverside, long a top first choice for families of five,  had almost no rooms available under the offer.  Why is this? It’s not because more people are visiting Disney World and because fall has suddenly become a “busy” season. It’s because the pin code that came out several months prior, which did, incidentally include the suites at Art of Animation and Port Orleans French Quarter, did such a great job of filling rooms before the general public was ever offered a discount.  So when free dining was released to everyone, the rooms available under the offer were, for many room categories, scant at best.Read More »What’s a Pin Code?

Free Dining is Here for Fall 2013!

The fall free dining promotion is here and the booking frenzy is about to begin. Disney’s “back to rack” campaign, which is essentially a move to end discounts, is reflected in this promotion, with Art of Animation, Port Orleans French Quarter, All Star Movies and… Read More »Free Dining is Here for Fall 2013!

Disney Store Black Friday Deals and Rumors

With one of the nations biggest shopping days right around the corner, The Disney Store has been erroneously included in a rumor that is circulating the internet about stores that are closing locations. The Disney Blog has not been one of those sites. You may have seen the email which warns consumers not to buy gift cards this holiday season. Just to be clear the Disney Store is NOT closing 98 stores and gift cards will still be honored.

“As you may know, Disney Store closed 88 locations earlier this year to adjust our overall store portfolio,” said Jim Fielding, president, Disney Stores Worldwide. “This occurred during the transition from being a licensed business separate from The Walt Disney Company to becoming part of the Disney family once again. Disney Store has no current plan or announcement to close 98 Stores. This is inaccurate information that has been circulated via the Internet.”

Disney Store currently has locations in more than 220 malls across America. Like many other stores, they are gearing up for the day after Thanksgiving and stocking the shelves with toys and items for Disney fans across the nation. More than 100 locations are opening at midnight this year. To find out if a store near you is opening at midnight, please go to www.disneystore.com and click on the store locator or call 800-757-5933.

The full press release with details on the special deals available beginning on Friday at The Disney Stores, click below the cut:

Read More »Disney Store Black Friday Deals and Rumors