As Walt Disney World moves closer to fully implementing it $2 billion Next-Gen technology MyMobile Magic, having high speed internet connection for your mobile phone becomes more important than ever. So I’m not at all surprised that Disney and AT&T have reunited in an agreement that makes AT&T the official wireless provider for Walt Disney World Resort and Disneyland Resort.
But it’s more than just that, AT&T will work with Disney to explore new marketing and branding opportunities, including sponsoring Disney-created soccer and runDisney events at the ESPN Wide World of Sports Complex. In addition, Disney will join AT&T to educate Cast Members and guests about “It Can Wait,” AT&T’s groundbreaking initiative to educate consumers about the dangers of texting while driving. AT&T and Disney will also collaborate to enhance the experience for the growing number of Disney guests using smartphones and tablets during their visit. Furthermore, Cast Members will use new mobile devices on AT&T’s network to help deliver Disney’s legendary guest service.
“This is a great combination,” said Andy Geisse, Chief Executive Officer for AT&T Business Solutions. “Bringing AT&T’s fastest and most reliable 4G LTE network and mobile connectivity to one of the most creative companies on earth is something we’re excited about. I’m confident Disney’s guests and Cast Members will be thrilled with the experience we deliver.”
“We are excited about the opportunity to work with AT&T,” said Meg Crofton, president of Walt Disney Parks and Resorts Operations, United States and France. “This alliance joins two companies that share a commitment to providing quality experiences, and we look forward to the collaboration as we continue to leverage technology to enhance the experience for our guests.”
AT&T is also enhancing its network across Walt Disney World Resort and Disneyland Resort using a variety of technologies including:
- More than 25 distributed antenna systems to increase the wireless capacity in areas with high mobile traffic
- More than 350 small cells to extend network connectivity
- 10 cell sites across Walt Disney World Resort to provide wide-ranging mobile service to guests
- More than 40 repeaters to further enhance the mobile experience for both guests and Cast Members
The good news for AT&T users is that you should see strong signal, even in the parts of the resort that were previously dead spots. AT&T users who don’t have to use the wi-fi network Disney has installed, will also mean faster load times for everyone else in the parks too. So it’s a win-win.
Verizon was the most recent sponsor for Disney’s MyMobile Magic App. AT&T, of course, was previously a sponsor of Spaceship Earth at EPCOT. Although that was for the regular phone network, not mobile. Are you an AT&T Wireless users? How will this move impact your next Disney parks vacation?