Studies have been very clear with the fact that not only do Moms control the household vacation budget, they make most of the decisions when it comes to where and when the next family vacation will be. So it only makes sense that Disney would tap into that valuable resource by appointing a panel of expert ‘Disney moms’ to help other moms make smarter decisions. Of course, this being Disney, they’re using the broadest definition of the word ‘Moms’ possible to also include Grandparents, siblings, and even dads.
The fifth annual Walt Disney World Moms Panel search opened today and for the first time in the panel’s history, the range of candidates has expanded to include Disneyland and runDisney specialists. Other expertise needed includes Walt Disney World Resort, Disney Cruise Line, Disney Vacation Club, and Adventures by Disney. The Moms Panel offers guests vacation insights on a variety of platforms including exclusive “How-To” videos from panelists and celebrities, dedicated Facebook content, personal Disney Parks Blog posts and in-park meet-ups.
“We started the Moms Panel in 2008 with 12 panelists, a simple website, and the goal of helping first-time visitors plan their perfect Walt Disney World vacation,” said Leanne Jakubowski, who oversees the program. “We are very excited to expand our search to include new specialty areas. It is important that the Moms Panel is made up of real guests and represents a diverse spectrum of thoughts and perspectives so we can offer honest, heartfelt and useful information to help people make their time with us magical.”
Below the jump is a quick video from a Disney Moms Panel participant and details on how to apply:
“As a member of the Walt Disney World Moms Panel, I have had the opportunity to not only share my personal Disney knowledge, but to truly touch the lives of others by helping them to create priceless family memories,” said Kim LaPaglia, a member of the inaugural panel. “I encourage parents, grandparents and guardians — anyone who shares a passion for planning Disney vacations — to apply.”
How to Apply
Disney Parks will accept applications for the 2012 Walt Disney World Moms Panel from 9:00 a.m. EDT on September 12, 2011 until September 16, 11:59 p.m. EDT., or when 20,000 applications have been received. Those interested should visit www.disneyworldmoms.com/search2012 to enter. The first steps of the application process begin with a series of written questions and submissions. The final round of applicants will participate in a brief phone interview. Once the search is complete, the top candidates will be named to the Walt Disney World Moms Panel in January 2012. Panelists must be available to attend a training session at Walt Disney World Resort in December 2011.
Previously: Disney World Moms Panel to open up applications soon.