Toy Story 3: Barbie gaff

Posted on June 8, 2010 by John Frost

The problem with naming one of your main characters after a sexual innuendo is that you have to be very careful in your marketing message. Pixar and Disney has done a really good job so far with ‘Woody’ from the Toy Story series, but the packaging on this Barbie doll goes too far.
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17 Responses to Toy Story 3: Barbie gaff

  1. Mat says:
    June 8, 2010 at 12:34 pm

    They have Barbie Loves (getting a) Buzz too.

  3. Will Gay says:
    June 8, 2010 at 8:31 pm

    Um yeah…ok how about this product combo for Toy Story 3 (read the tagline under Barbie) http://bit.ly/cgahMt

  4. Will Gay says:
    June 8, 2010 at 8:42 pm

    @leeunkrich seriously? Barbie loves Woody …awesome http://bit.ly/cgahMt

  5. David Cobb says:
    June 8, 2010 at 9:16 pm

    Barbie loves Woody! http://bit.ly/cIF9MA #in #fb

  6. CJ says:
    June 8, 2010 at 9:22 pm

    Sex is part of marketing, pathetic but true.

  7. Liz says:
    June 8, 2010 at 10:17 pm

    And a certain big-box store (coughwalmartcough) isn’t helping matters. A friend of mine has a photo of one of their shelf tags that reads “Woody w/ balls”

    You have to wonder who’s proofreading these things!

  8. Chris Anthony says:
    June 8, 2010 at 10:42 pm

    I think that at this point, it’s a pretty innocuous tagline. :) It’ll be one more joke in the long list of Barbie jokes, and meanwhile parents and kids will buy the toy anyway. :)

    “Woody w/balls”, now, that has to be a deliberate joke on the part of the Wal-Mart staffer who printed the sign!

  9. chris says:
    June 8, 2010 at 10:46 pm

    You know, I say that in Target the other day and didn’t think a thing of it until you pointed it out. And thank goodness you did because that was the BEST laugh I’ve had all week.

    And yes, you’re terrible. ;-)

  10. The Disney Blog says:
    June 9, 2010 at 2:37 am

    Does this Toy Story 3 Barbie doll have an inappropriate title? – http://bit.ly/aLiSu8

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  13. Ken Pellman says:
    June 9, 2010 at 9:56 am

    Gary Marshall tells the story of the “Happy Days” spinoff, “Joanie Loves Chachi” – apparently in Korea or some other Asian country, “chachi” is how people say a certain part of the male anatomy.

  14. Adam says:
    June 9, 2010 at 11:51 am

    There’s no way that wasn’t deliberate. ;-)

  15. Lene Johansen says:
    June 9, 2010 at 2:14 pm

    RT @Greg_Lester: Barbie loves what now? Expect moral panic stories. http://bit.ly/cAL7Yi

  16. Elizabeth says:
    June 9, 2010 at 5:04 pm

    Why does everyone have to have their minds in the gutter? I see nothing wrong with the package for barbie.

  17. Spokker says:
    June 10, 2010 at 8:29 pm

    “Why does everyone have to have their minds in the gutter?”

    Because people like sex and sex jokes?

    As if having your “mind in the gutter” is a bad thing.

Comments are closed.