Remember that viral video where your name was put into video so it looked like Disney World was dedicating a day in your honor? Did you enjoy all the online videos and media coverage leading up to the American Idol Experience Opening? Has the Disney World Mom’s Panel helped you plan your next trip to Walt Disney World? If so then you’ve had a taste of what hte social medial team at Disney Parks Global PR is cooking up for the future.
The latest BlooLoop Industry Insider Interview features Todd Heiden, a creative genius and one of Disney’s social media/technology gurus. I’ve often wondered why Disney isn’t doing more with social media and the answer I get more often than not is red-tape. Here’s Todd:
When you work for a company whose main brand is their image, there are a lot of legalities that need to be addressed before you launch a viral email campaign. Are we compliant – to the letter of the law – with CAN-SPAM and COPA laws?; are we misleading guests with any messages that could be misconstrued?; and so forth. There were days when I spent 3-4 hours on the phone with our Legal team to help explain the project and to discuss concerns. At the end of the day, we all had to be in a happy place with where this was going and how it was being presented to the world at large.
More at BlooLoop.