TheStreet.com TV has an insightful interview with Simon Waters, vice president and general manager, Disney Consumer Products North America. Waters explores how vast and varied the company’s product lines now are.
What I would have liked to see covered is where Waters sees The Disney Stores playing into this new diverse brand now that Disney has brought the domestic stores back into the fold. So far all reports are that The Disney Stores are focusing on children while leaving the specialized merchandise to specialized stores. We’ll see if that strategy works for them. Any guesses?