Mover over Jiminy Cricket, Tinker Bell wants in on your environmentality branding. Tink and her friends have joined forces with the Department of Energy to make a few TV ads and a website that will encourage kids to do such energy saving things as use energy saving light bulbs, turn off lights when you leave the room, or turn off video games when you’re done playing.
Not coincidentally Tinker Bell has her own Direct to DVD movie coming out soon. In the biz this is what we call Cause Marketing. Learn more at Energy.gov/tink.