Disney is raising your kids on social networks

Author and social media strategist Shel Israel gazes into the crystal ball and sees a future populated by children who learned everything they needed to know about how to interact online from a Disney owned Social Network or Massively Multiplayer Online Game (MMOG).

When Disney Interactive provided Shel with access to some of their internal players and he asked them:

So what happens when this Online Generation grows up and enters the market and takes seats in the cubicles of your business? How will this Online Generation emerge? Will they be the same or different from their own parents in the market and as professionals?

Here are the answers of Walt Disney Internet Group President Steve Wadsworth and others at DIS.

Many of these comments shed some light on Disney’s recent decision to shutter their Virtual Magic Kingdom property. It just didn’t fit in their long-term strategic goals.

More at Shel’s Global Neighbourhoods blog.

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