The Rush to Online Video Partnerships

Mike Shields at Media Week reports that NBC has entered a deal with Vmix Media, Vmix.com, which is compared to YouTube.

Just as Viacom escalates its conflict with YouTube by saddling the Google-owned video site with a billion-dollar lawsuit, NBC has inked a partnership with VMIX Media, a broadband technology company that also operates the YouTube-like Vmix.com.

The network has launched the copyright-friendly NBC Channel on Vmix.com. The new channel features clips from top NBC shows, including 30 Rock, Heroes, Late Night with Conan O’Brien, Scrubs and My Name Is Earl. Besides its A-list content, NBC said it also plans to run special online-only promotions for its shows.

Will Disney be jumping into a deal?  Remember Infoseek?

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About Whit

Whit Honea is a writer/editor/producer living in the L.A. area with his wife and two boys. You can find his writings and other works all over the Internets. Also available on Twitter.
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