Disney XD, launched today, February 13, is a revised version of ToonDisney, one of Disney’s family of cable channels. But Disney XD is really a multi-platform brand that will showcase live-action and animated programming for kids age 6-14, hyper-targeting boys and their quest for discovery, accomplishment, sports, adventure and humor.
Disney XD branded content will span television, online, mobile and VOD platforms. The programming includes series, movies and short-form, as well as sports-themed programming developed with ESPN. In the U.S., Disney XD is expected to reach over 72 million households via its basic cable affiliates.
In today’s world, the difference tween digesting media online and on a Television is rapidly shrinking. So it was no surprise that Disney Online has also introduced DisneyXD.com, the online and mobile Web destination for the new Disney entertainment brand designed to appeal to kids and tween boys to tag team with the cable channel. DisneyXD.com will feature an abundance of action-based games, full-length video and customizable community features populate the site focused heavily on themes of adventure, accomplishment, gaming, music and sports.