walt

Marceline – Walt’s Home Town Documentary

Andy and Sara Neitzert have produced what looks to be a charming documentary film chronicling the history and life of Walt Disney’s “hometown” Marceline. They’ve just released a trailer and I love how it focuses on the people, not just the place. There are still… Read More »Marceline – Walt’s Home Town Documentary

Is Walt’s Brand of Marketing the Way of the Future?

A story in the NY Times Media Decoder blog brings the good news that Disney Parks have arranged a partnership with the cranberry farm collective Ocean Spray. This will involve Disney selling Ocean Spray products, such as a co-branded Craisin package that features Chip &… Read More »Is Walt’s Brand of Marketing the Way of the Future?