Desire for Family Time Driving Disney Vacations
If you know Disney, you know they rarely make a move at the themeparks with a lot of research to back it up. This year’s Limited Time Magic promotion is no exception. The science behind playing to family’s sense of vanishing time together, is revealed in a new study conducted by Kelton – a leading research firm.
Between long work hours, busy after school schedules and countless distractions, today’s American family is feeling more disconnected than ever – creating a deficit in “quality time” amongst U.S. parents and their children. According to Kelton, quality family time not only increases while on vacation but parents and children say they learn something new about one another during this time, as opposed to when at home.
More than 1,000 parents of children age 5-17 participated in the Disney Time Survey, which asked families to think about and share thoughts on quality time when at home – versus when on vacation.
So, how do parents define quality time? Ninety-one percent of parents report that quality time is achieved when they learn something new about their child, while 84 percent of parents say quality time means their child learned something new about them. From favorite to least favorite activities and food, to details about their children’s friends – the survey found that moms and dads saddled by hectic lifestyles are craving more time together with their kids.
