Thanks to EARTH, Disney plants 2.7 million trees to help heal forest
Making good on its promise, the Walt Disney Company has arranged with The Nature Conservancy to plant 2.7 million trees in Brazil’s Atlantic Forest, one of the planet’s most endangered rainforests. In keeping with the Disneynature EARTH’s themes of protecting the planet and its wildlife, Walt Disney Studios volunteered to plant a tree in honor of every moviegoer who saw the film during its first week of release. The motion picture grossed an impressive $16.1 million at the box office during week one and broke an opening day record as well as an opening weekend record for a nature documentary.
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