SeaWorld Orlando and Busch Gardens sit at opposite ends of the I-4 corridor and count on the tourist traffic that Central Florida delivers. When a newcomer targets what SeaWorld perceives as their target market, it makes sense that they’d counter with something. That newcomer is Legoland Florida and they’re going directly after families with young kids, the core of SeaWorld and Busch Gardens.
Both SeaWorld and Busch Gardens are now offering a Preschool Pass good for free admission for all of 2012 for kids 5 and under. You have to sign up online, but it’s a great deal. Especially when combined with an AP or Fun Card for locals. SeaWorld Orlando is also adding an all-new festival that’s “Just for Kids” with concerts by some kids shows that will be very familiar to the pre-school set.
Update: Great minds think alike, the Orlando Sentinel has a story with more details on the theme park’s fight for kids.
The full press release is below the jump: