Pin Codes

What’s a Pin Code?

May2011WDW 151

You may have heard of the term “pin code,” but wondered what it was, exactly.  A pin code is a discount offered by Disney that’s personal to the individual whose name it comes in, and not only the name, but the address must match as well. These codes come out several months prior to general public promotions and are usually room discounts or free dining offers. While they are often an indication of what the general public will receive in the near future, they generally cover a broader span of time. Additionally, room discounts under a pin code are often better and cover more room categories than those offered to the general public.  In the case of free dining, pin codes are sometimes offered in place of a similar general public offer.  For these reasons, pin codes are highly desired.

In the last year, Disney has indicated that it is more interested in marketing directly to certain groups of consumers rather than releasing the broad, general public offers of the past decade. If you look at the most recent free dining offer, for example, the exclusions are surprising: Port Orleans French Quarter and the Art of Animation were excluded from the offer entirely and Riverside, long a top first choice for families of five,  had almost no rooms available under the offer.  Why is this? It’s not because more people are visiting Disney World and because fall has suddenly become a “busy” season. It’s because the pin code that came out several months prior, which did, incidentally include the suites at Art of Animation and Port Orleans French Quarter, did such a great job of filling rooms before the general public was ever offered a discount.  So when free dining was released to everyone, the rooms available under the offer were, for many room categories, scant at best.Read More »What’s a Pin Code?