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Using Disney’s Magic Bands

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I’m down here in Disney World right now for Disney’s Earmark Conference, which is a conference for Disney travel agents, and I’m writing this from the balcony of my room at the Contemporary Resort–not a bad place to write, although the castle is a bit distracting! This trip was my first opportunity to try the Magic Bands, as they’re still in the testing phase. They’ve been rolled out to most resorts at this point and should be resort-wide sometime in October (this can change), but I wanted to share some thoughts on using them with all of you.

First, let me just explain the bands for the uninitiated. The bands are literally that–wrist bands (similar to plastic wrist watch bands, but without the watch face) that will hold all your pertinent information, from where you’re staying to how many dining credits you have left on the Disney dining plan. They’ll have your room key, credit card information, and tickets on them as well.  You’ll be given a pin as well, which makes it more secure for credit card transactions. All your information is stored on the system, meaning that Disney can tell if you like Mickey bars at 11:00 p.m. and send one to your room. Or, more likely, they can use that information to customize marketing towards your likes.  In the future, there will even be sensors in the parks that track movements for crowd control purposes.Read More »Using Disney’s Magic Bands