let the memories begin

Disneyland Surprise Viral Video

Here’s our cute moment of the day: Playing perfectly with the Disney Parks “Let the Memories Begin” domestic promotion for 2011, the latest viral video hit is of 6-year old Lily as she discovers she’s going to Disneyland. Almost 800,000 have watch this video so… Read More »Disneyland Surprise Viral Video

The Magic, The Memories, and You! debuts at Magic Kingdom

Last week the Magic Kingdom rolled out the carpets for visiting media and VIPs to showcase the latest promotion for Disneyland and Walt Disney World, “Let The Memories Begin.” The centerpiece of that promotion will be a nightly show on Cinderella Castle at the Magic Kingdom and the facade of It’s A Small World at Disneyland.

“The Magic, The Memories, and You!” is a new show is gracing the spires and turrets of Cinderella Castle in the Magic Kingdom. Sixteen digital projectors throw photos and videos of park guests and the history of the Walt Disney Company directly onto the facade of the castle using new digital mapping and projection technology. The result is a show that will amaze and move you as only Disney can do.

We saw the show standing about 4/5ths of the way across the hub (right near the popcorn cart). The angle wasn’t a problem, the projections cover both the front and the sides of the castle, but the distance was. To really make out all the details of the guest photos that are added to the show, you have to be somewhere between the Partner’s statue and the Castle stage. You will get a slightly different show from the sides, so maybe view it twice, three times if you want to view it from Main Street for the longer range view.

Overall I was impressed with how the show used the technology to wrap the castle with images and video. I don’t want to go into too much detail to the story and pacing since I’ve only seen it once. But as the show itself is only 10 minutes long and you can probably walk up and get a good spot 10 minutes before the show starts, I recommend you check it out for yourself on your next visit.

Follow below the jump for a special preview of the show and my complete show video, plus more on the magic behind the show:

Read More »The Magic, The Memories, and You! debuts at Magic Kingdom

Making Memories Castle Projection Demo Video

Very nice demonstration of the new projection technology that will be the centerpiece of the “Let the Memories Begin” promotion at Disneyland and Walt Disney World. In Orlando, the projections will be on Cinderella Castle, as seen above. In Anaheim, projections will be on the… Read More »Making Memories Castle Projection Demo Video

Let the Memories Begin, Disney Parks Launch Latest Promotion (part two)

Part One of this article is here. The thought behind naming the new marketing campaign “Let the Memories Begin” is a sound one. Ypartnership is generally right on the money with their travel studies. Families are cutting back on extravagances, preferring instead to share an… Read More »Let the Memories Begin, Disney Parks Launch Latest Promotion (part two)

Disney’s Making Memories Commercial

We Disney fans know, Disney Memories are like no other vacation memories. I love this video of real families and real memories at Disney parks featuring guests’ own videos of telling their kids that they are going to Disney as well as enjoying the magic… Read More »Disney’s Making Memories Commercial