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Touting the motto “Heroes Work Here. Employ excellence. Hire veterans” President and Chief Executive Officer Robert A. Iger announced a new company-wide initiative to hire, train and support returning veterans yesterday at The Walt Disney Company’s (NYSE: DIS) Annual Shareholder meeting in Kansas City. The Heroes Work Here program continues Disney’s long history of respect and appreciation for the U.S. Armed Forces by expanding the company’s commitment to recognize and honor the sacrifice and service of these men and women.
As part of the initiative, Disney will provide at least 1,000 jobs and career opportunities for returning U.S. veterans over the next three years, support military families and veterans during their transition into civilian life, and launch a national public awareness campaign to encourage all employers across the U.S. to hire veterans.
In addition to providing career opportunities for veterans, Disney will also invest in select non-profit organizations that provide training and other support services. Through the Disney VoluntEARS program, employees will also engage in service projects with veterans’ organizations in communities around the country. The public awareness campaign, featuring veterans currently employed in various businesses across The Walt Disney Company, will highlight their value, encourage companies to hire these highly skilled men and women, and direct them to the Joining Forces initiative for more information.
Mr. Iger debuted the first spot at the conference, which can be viewed below the jump: