Remember the days when you raced to the Disney Store to pick up the latest VHS release and an exclusive litho? If you’re like us, you have dozens of those lithographs in boxes and a huge pile of VHS tapes tucked in a corner somewhere.
The Mouse House could make money hand over whisker those days, sometimes just by not releasing a film and putting it the vault for 5 to 7 years. Then came DVDs and things got crazy. Disney turned to classic editions, platinum editions, diamond editions, each slightly different than the previous edition and all of them finding their way to the shelves of Disney fans.
Out of that glorious money tree, came DisneyToon Studios. What started off as a way to get Disney Television Animation’s “The Return of Jafar” into the home video market became a bounty of VHS tapes, and later DVDs. Eventually DisneyToon Studios an animated theatrical film producer in its own right. It was as much a move to combat the public’s unwillingness to buy another copy of a VHS tape or DVD when they knew a new format was just around the corner (Blu-Ray, Digital, or on-demand) as it was an artistic move.
Still as DisneyToon Studios matured, quality improved and audiences were thrilled to see Tinkerbell and her adventure on the big screen. Disney even almost managed to make Planes a bonifide franchise. But not quite as the latest attempt hasn’t had half the success of the first Planes film. And face it, even the most ardent Disney fans will eventually tire of seeing Tinkerbell and her fairy friends everywhere.
And so, what is to become of DisneyToon Studios? Well it will probably fade away, at least for a while.Read More »DisneyToon Studios layoffs mark shift in animation market