It’s been a long time since I wrote about Club Penguin, the virtual game for children that Disney purchased. But they’ve just wrapped up their fourth annual Coins For Change event and the results were remarkable. The Coins For Change campaign helps the young players of Club Penguin make change in the real world by donating virtual coins earned by playing in the online game.
Kids could donate virtual coins to provide medical help, build safe places or protect the earth. At the end of the event, the virtual donations to the three cause categories served as votes to determine how a $1M cash contribution from Disney Online Studios would be divided among charitable projects aimed at helping children, families and the planet.