Although J.J. Abrams said there would be no more movie trailers for “Star Wars: The Force Awakens,” that clearly didn’t apply to TV commercials. By some counts the 14th new TV spot debuted over the weekend.
Rey gets the spotlight in the first of two new Star Wars: The Force Awakens TV Spots. This is a slightly longer version of her earlier TV spot.
And a shorter version of the darker Kylo Ren focused TV Spot.
There is also some news from around the Star Wars universe.
First, there is a rumor that a special droid will have a cameo in Episode VII. R2-KT was a pink version of the famous R2-D2 droid. The KT version was built by Star Wars fans as a tribute to a young girl named Katie who died of cancer. The girl’s father, one of the founders of the all volunteer 501st Legion, reports the droid was shipped to London to be used in the filming. R2-KT has already appeared in the Star Wars Rebels animated series.
Director J.J. Abrams has a lot of weight on his shoulders. I can’t imagine a more anticipated movie than Star Wars: The Force Awakens. Disney executives, of course, wanted to make sure their investment would pay off. J.J. described the first screening for Disney executives as “horrifying.” The Hollywood Reporter has the scoop on what happened next.
It turns out Disney really does have a lot riding on the Star Wars franchise. With ESPN leaking subscribers, it will need Star Wars to pick up the slack. At least that’s the point of this column in Fool.com. Personally, I think expectations should be tempered out of the gate, December openings are notoriously slow, however if the movie even just meets expectations, let alone smashes them, all bets are off.
So what do you think? Does Disney have this locked up even with a December opening for Star Wars: The Force Awakens?
It’s possible. December opening or no, the pre-sales are through the roof. It’s hard to manage expectations with something like Star Wars though. We might wind up with an Apple situation where a result is achieved which anyone else would be able to crow about for years, but because of high expectations it’s somehow treated like a massive let down in this case.
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