michael eiser

  • How the Walt Disney Company Solved The “Boy Problem”
    How the Walt Disney Company Solved The “Boy Problem”

    The most crucial difference between Michael Eisner and his successor at Disney, Bob Iger turns out to be a belief in building around franchises. The buzzword from Eisner was always synergy, code word for cooperation between divisions. Iger came from a background in network TV where a “television franchise” could…

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