Guests of Walt Disney World’s newly re-imagined shopping, entertainment, and dining district Disney Springs will be able to enjoy all three experiences at the new Coca-Cola Store which will open tomorrow morning. The location will allow guests to experience the world’s most iconic beverage brand inside the new immersive store.
I love how the architecture has wrapped the ‘original’ brick building in glass, giving the structure a sense of history (even if it’s just imagineered, so is the rest of Disney Springs). The backstory of the location has the Coca‑Cola Store Orlando modeled after a 1920s Coca‑Cola bottling plant. Celebrating the history of Coca-Cola, the inviting brick exterior gives a nod to the brand’s heritage while the glass-accented entry pays tribute to the iconic Coca‑Cola green glass bottle. Inside, guests are welcomed by a 30-foot-wide blown-glass chandelier crafted from re-purposed Coca‑Cola bottles – just one example of how this unique retail experience was designed with the environment in mind.
The store – one of only three retail locations operated by The Coca‑Cola Company in the United States – features a broad assortment of Coca-Cola branded merchandise. A line of sustainable fashion apparel and other handmade items crafted from recycled materials showcase the 5by20 collection – an array of items created by women artisans from around the world.
“Coca‑Cola shares much in common with Disney, including our ability to inspire unique moments of optimism and happiness for our fans,” said Russell Jacobs, General Manager of Retail and Attractions at The Coca‑Cola Company.
Guests can visit the rooftop beverage bar and enjoy an ice-cold Coca‑Cola while taking in a unique view of Disney Springs. For the ultimate Coke experience, guests can choose from a variety of Coca‑Cola brands from around the world such as Beverly from Italy and Thums Up from India, frozen beverages and over 100 drink choices via Coca‑Cola Freestyle. A selection of specialty adult beverages is available in the evenings.
Originally there was some speculation that the location would include a Coca-Cola interative exhibit or perhaps a museum. It looks like they’ve gone for more of a merchandise and drink direction. However, beginning in August, guests will be able to meet the famous Coca‑Cola Polar Bear. Bear hugs, high fives and photos will all be welcome!
“We’ve been a proud partner of The Walt Disney Company since 1942, and both brands hold a special place in people’s hearts and minds,” said Stefanie Miller, Senior Vice President of Strategic Partnership Marketing at Coca-Cola. “Now we’re raising a glass to Coca‑Cola Store Orlando, where Disney and Coca‑Cola fans alike can truly ‘Taste the Feeling.’”
I know you will be checking out the new Coca-Cola Store Orlando location on your next visit to Disney Springs, but will you be brave enough to try a glass of Beverly?