Universal Orlando revamps Pricing Structure Ahead of Harry Potter

Central Florida’s second largest theme park resort is preparing to welcome the Magic. No, not Disney Magic… Wizard Magic. Universal Studios hopes the Wizard known as Harry Potter will conjure up some better attendance figures when his legion of fans arrive in Orlando for the new Wizarding World of Harry Potter, a new land in Islands of Adventure.

But just in case, Universal Orlando is changing the way they do admission tickets to entice guests who may have only stayed one or two days to return for days three and four. A smart move, I think. As Disney found out with their version of this pricing scheme, it becomes a self-fulfilling prophecy. Guests see that an extra day is just $15 so they decide to spend that day, and the associated dining and souvenir budget, with you instead of a competitor.

The question is will Harry Potter cause people to stay longer in Orlando as a whole, or will the visit to Harry Potter Land makes guests of another theme park disappear. Anybody out there making plans to visit Harry Potter care to share their thoughts?

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11 thoughts on “Universal Orlando revamps Pricing Structure Ahead of Harry Potter


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