For many years Tinker Bell had a huge following among Disney fans, but almost no merchandise featured the pint sized fairy. Eventually someone at Disney marketing figured out they were missing out on a steady line of guests willing to shell out for their favorite pixie. Since that moment (about the late 90s) Tink has been just about everywhere.
The culmination of this trend is the series of direct to DVD movies that are under production. The first came out last year and was actually a small gem of a story. The second is scheduled for this fall and looks to repeat the magic. Tinker Bell and the Lost Treasure is now available for pre-order on Amazon.com, but released October 27, 2009.
The full press release is below the cut:
THE WORLD’S MOST BELOVED FAIRY RETURNS IN AN ALL-NEW MAGICAL ADVENTURE
Walt Disney Pictures
Tinker Bell and the Lost Treasure
On Blu-rayTM Hi-Def and DVD October 27, 2009
Walt Disney Studios Home Entertainment Also Announces
The Fifth Film in the Immensely Popular Fairies Franchise
BURBANK, Calif. June 8, 2009 – In 2008 audiences around the globe re-discovered and fell in love with one of the world’s most iconic characters, as Walt Disney Pictures launched the breathtaking origin story of a beloved character in the fantastic all-new animated adventure — Tinker Bell, the debut film in the exciting new “Disney Fairies” movie series. The delightful tale thrilled audiences of all ages, soaring to reach the year’s number one spot as the biggest Direct-To-DVD release of 2008.* Releasing on October 27, 2009, the enchanting pixie-dusted tale continues in an even more action-packed adventure, as Tinker Bell and the Lost Treasure delightfully expands the world of fairies and takes Tink far beyond Pixie Hollow in an original full-length CG animated film that flies to Blu-ray (“Combo Pack” Blu-ray +DVD) and standard def DVD.
Walt Disney Studios Home Entertainment (WDSHE) also announced today that the wondrous adventures will continue in a fifth installment beyond the previously announced four films with Tinker Bell: Race Through the Seasons (working title), which is currently in development by DisneyToons Studios and is directed by Bobs Gannaway.
In the original Tinker Bell, for the first time ever, fans heard Tink’s voice, met her fabulous fairy friends, got a glimpse into the world of Pixie Hollow and learned about her true origins and the unexplainable, mystical wonders of nature. Produced by DisneyToon Studios, Tinker Bell and the Lost Treasure is the highly anticipated second film in the continuing Disney Fairies Franchise and a captivating story that continues the overwhelmingly popular adventures through breathtaking animation, spectacular music and an all-star cast of voice talents.
In Tinker Bell and the Lost Treasure Tinker Bell’s greatest adventure yet takes place in Autumn, as the fairies are on the mainland changing the colors of the leaves, tending to pumpkin patches, and helping geese fly south for the winter. The rare Blue Moon will rise, and when its light passes through the magical Fall Scepter that Tinker Bell has been summoned to create, Pixie Hollow’s supply of pixie dust will be restored. But when Tinker Bell accidentally puts all of Pixie Hollow in jeopardy, she must venture out across the sea on a secret quest to set things right.
Along her journey Tink meets new friends, including Blaze, a cute and courageous firefly that helps Tinker Bell complete her mission. It’s a long and dangerous journey, full of astonishing encounters, a few narrow escapes and a daring rescue by Tink’s friend Terence. Tinker Bell and the Lost Treasure is an exciting adventure and a once-in-a-blue-moon experience for the entire family.
The Disney Fairies is the latest franchise from The Walt Disney Company and has become one of the company’s most successful franchises–driven on multiple platforms and across several business units of The Walt Disney Company, including Disney Consumer Products, Parks and Resorts, Disney Interactive Media Group, and Disney Channel. The Disney Fairies films are based on a series of books released beginning 2005 by Disney Publishing Worldwide, with more than 18+ million books sold to date. The series includes 10 Chapter Book titles reaching the New York times best-sellers list in the US with many reaching international best-sellers list and Disney Fairies magazines selling 7.5 million copies in 28 countries. The Consumer Products line, encompassing a wide assortment of categories including apparel, toys, role play, stationery, personal care, home décor, and youth electronics has been a huge success at retailers around the world, driving more than $850 MM in global retail sales.
Walt Disney Parks and Resorts has created an interactive meet and greet at Walt Disney World and Disneyland Resort with walkaround characters of Tinker Bell, Fawn, Iridessa, Rosetta, and Silvermist, producing a popular environment for park visitors to meet their favorite fairies.
The story of Tinker Bell comes to life in the spectacular production of Disney On Ice presents Worlds of Fantasy. Currently in the second year of its US tour, this Disney On Ice show reveals the mystical world of Pixie Hollow and the arrival of Tinker Bell, as well as three other classic Disney stories: Disney/Pixar’s Cars, The Lion King and The Little Mermaid.
Disney Online recently introduced Disney Fairies Pixie Hollow (www.PixieHollow.com), an online destination where fans can experience the wonder and magic of Tinker Bell’s world. In Pixie Hollow, guests can create their very own personalized Fairy and help bring about the change of seasons by making friends, playing games and embarking on quests. To date, more than 16 million Fairies have been created.
Slated for release the same day as Tinker Bell and the Lost Treasure, Disney Fairies: Tinker Bell and the Lost Treasure for Nintendo DS™ from Disney Interactive Studios follows last year’s release of Disney Fairies: Tinker Bell for Nintendo DS. According to NPD data, Disney Fairies: Tinker Bell continuously ranked in the top five adventure genre DS games from October – December of 2008.The new video game mirrors the upcoming movie’s storyline and also lets players create and customize up to five of their own Fairies. The game also allows players to experience new levels of integration with the PixieHollow.com virtual world from Disney Online, including the ability to upload a Fairy avatar and various gatherables from the DS game to the virtual world.
Both the Blu-ray and DVD have magical bonus features including animated “scenes you never saw,” a guide to Pixie Hollow, and much more, offering viewers an extraordinary trip deep inside the enchanted world of Pixie Hollow.
• Scenes You Never Saw – These fairy funny alternate scenes did not make it into the movie.
• Magical Guide to Pixie Hollow – Tinker Bell and Terence are your guides as you explore the autumn area of Pixie Hollow.
• Deleted Scenes with Filmmaker Introductions – Play deleted scenes with optional intros by Director Klay Hall and Producer Sean Lurie.
• Pixie Hollow Comes To Florida – Discover how the filmmakers helped transform Epcot into Pixie Hollow.
Tinker Bell and the Lost Treasure is directed by Klay Hall and produced by Sean Lurie.
STREET DATE: October 27, 2009
Suggested retail price: U.S. $29.99 DVD, $39.99 Blu-ray Combo Pack
Canada: $35.99 DVD, $44.99 Blu-ray
Feature run time: Approx. 70 minutes
Rated: This movie is not yet rated
Technical specifications may only apply to feature
Aspect ratio: Family-friendly wide screen, 1.78:1
Sound: Dolby Digital 5.1 surround sound
Languages: English, Spanish and French
Subtitles: English, Spanish and French
FastPlay: FastPlay enabled
*Source: Extrapolated Nielsen Home Entertainment data for calendar years 2007 and 2008. Titles released the current year. DVD only. North America.