One of my favorite modern Disney traditions is the “What’s Next?” ad campaign and the resulting victory parade that’s held at the nearest Disney resort. This year saw the victorious “Steeler Nation” shift their victory celebration east from Tampa to Walt Disney World Resort Monday as thousands of black-and-gold-clad, Terrible Towel-twirling fans of the Super Bowl champion Pittsburgh Steelers lined Main Street, U.S.A. They came to Magic Kingdom to be part of something that has become an iconic moment of post-Super Bowl celebration – to cheer one of their newest conquering heroes, Super Bowl MVP wide receiver Santonio Holmes, in a victory parade.
Just hours after he and quarterback Ben Roethlisberger hooked up for a surgically precise touchdown pass with 35 seconds remaining to earn Pittsburgh a 27-23 victory over the Arizona Cardinals in Super Bowl XLIII, Holmes was riding high, smiling and waving back from a convertible as he celebrated at Walt Disney World Resort. In fact, Holmes was still wearing his NFL Jersey from the game (see closeup photo below)
Holmes was doing precisely what he said he was going to in the latest episode of the long-running Disney commercial that asks people who have just experienced a milestone, “You are celebrating your (accomplishment) … What are you going to do next?”: In chorus with Roethlisberger, Holmes beamed and screamed, “We’re going to Disney World!”
At Disney World, a shower of red, white and blue confetti fluttered down on hundreds of similarly colored mouse-eared balloons interspersed with football-shaped balloons in Steelers black and gold. The police escort – six Orange County Sheriff’s officers aboard motorcycles leading the procession – added more color with flashing red, white, blue and … golden yellow lights.
Mickey Mouse in full game uniform sat next to Holmes in the blue convertible while a group of NFL Youth Football players from Jacksonville, Fla., walked behind holding bouquets of colorful balloons. Goofy in Steelers colors was part of the procession, too, as were Chip ‘n’ Dale wearing referee stripes.
Holmes earned the MVP honor and the celebratory parade at Walt Disney World by catching nine Roethlisberger passes for 131 yards, including the game-winning 6-yard TD reception with 35 seconds left. Roethlisberger finished with 21 completions in 30 attempts for 256 yards. During Pittsburgh’s decisive 78-yard drive in the final 2:37, the pair connected four times for 73 yards as the Steelers earned an unprecedented sixth Super Bowl victory.
The commercial that was shot immediately after the game and aired Monday morning is the milestone 40th of a series that began in 1987 following Super Bowl XXI. The first “I’m going to Disney World” commercial, featuring New York Giants quarterback Phil Simms, was regarded as a groundbreaking concept – a produced national commercial involving a current event, airing on major networks within hours of its conclusion. Holmes and Roethlisberger join a lineup of people from sports and beyond who have celebrated milestone accomplishments in “I’m going to Disney World” commercials.