Update on Comcast’s Idea to Deliver New Movies Along With Cinemas

Predictably, the cinema companies are not so hot on Comcast’s idea of premiering movies on their cable system simultaneous to their cinema premieres.  More surprisingly, though, Disney CEO Bob Iger, who has speculated about multi-platform releases before, expressed opposition to the idea, and now Viacom (Paramount, Dreamworks, MTV, etc.) has also expressed opposition.

Viacom Inc. Chief Executive Philippe Dauman said on Monday his company has no plans to allow cable operators to air its movies on the same day of their release at theaters.

Dauman, speaking at the Reuters Global Technology, Media and Telecoms Summit in New York, said there was little chance of his company giving up the traditional "window" between the theatrical release and cable television airing.

Viacom, with Comcast, is testing movies-on-demand premiering the same day as their release on DVD, so  same-day-as-cinema is outside of their thinking right now.

Dauman said Viacom is half-way through a test with Comcast Corp., the No. 1 U.S. cable operator, on the impact of offering movies on-demand on the same day of its release on DVD in limited trials.

Though it was too early to draw conclusions, there had been no impact on DVD sales or rentals in the two Comcast test markets of Denver and Pittsburgh, he said.

Digg This
Reddit This
Stumble Now!
Buzz This
Vote on DZone
Share on Facebook
Bookmark this on Delicious
Kick It on DotNetKicks.com
Shout it
Share on LinkedIn
Bookmark this on Technorati
Post on Twitter
Google Buzz (aka. Google Reader)

About Whit

Whit Honea is a writer/editor/producer living in the L.A. area with his wife and two boys. You can find his writings and other works all over the Internets. Also available on Twitter.
This entry was posted in DVD, Film, Movies and tagged , , , , . Bookmark the permalink.