Radio Disney ads Advertising to its podcasts

Corante’s Marketing blog looks at the strategy of Radio Disney’s podcasts, which are one of the first Podcasts to sell advertising space in its podcasts. This gets tricky since the Podcasts are likely to be downloaded by children without a pre-listen from the parents. So Corante hopes they’ll set clear standards to provide some comfort to those with children.

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About Whit

Whit Honea is the author of The Parents' Phrase Book. He lives in the L.A. area with his wife and two boys. You can find his writings and other works all over the Internets. Now available on Twitter.
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