Although the parks in Orlando have long been a cash cow for the company
— $4 billion would represent 13 percent of the total company’s revenue
in fiscal 2004 — the division’s operating profit margin has been flat
or falling for years. That means costs have been rising faster than the
revenue coming in from park admission, hotels and other sources.
The Orlando Sentinel starts a new series on the Disney Company today. There’s also an interesting new trivia game where you could test your Disney knowledge.