merlin entertainment


Merlin Entertainment Group, a division of Blackstone Group (owner of SeaWorld and co-owner of Universal Orlando), was just uncovered by Screamscape as the purchases of Cypress Gardens. Merlin Entertainment owns the Legoland theme park brand and it has been rumored to be considering the Winter Haven historical park for some time, even before it closed last year.

I really hope that this works out. The park’s location has a lot of problems. But Legoland has made stand alone theme parks work before and Cypress Gardens does have a lot going for it that makes it a good prospect for a Legoland.

Read more about the deal at the Orlando Sentinel and the Motley Fool.

Below the jump I’ve placed a few ideas on what sort of change I think the property needs to work going forward, no matter what is built there.