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John Frost

Head Coach Dungy and running back Rhodes of the World Champion Colts are going to Disney World

It couldn’t have happened to a nicer guy. I mean it. Head Coach Tony Dungy and running back Dominic Rhodes of the Super Bowl Champion Indianapolis Colts Sunday night became the latest to realize a dream, stand in front of a TV camera, and shout the famous words “I’m going to Disney World”.

No word yet on exactly when the parade through Disney World’s Magic Kingdom will occur as the Colts will be feted in Indianapolis today.

Their “We’re going to Disney World” pronouncement, part of the production for one of TV’s most enduring and celebrated commercials, was captured Sunday night on tape at Miami’s Dolphin Stadium just moments after the Colts’ 29-17 victory over the Chicago Bears in Super Bowl XLI. Dungy became the first African American head coach to hoist the Vince Lombardi Trophy as Super Bowl champion, while Rhodes rushed for a game-leading 113 yards and a second-quarter touchdown that put the Colts ahead for keeps.

The commercial – which also includes a Disneyland version for the West Coast – is the 37th of a series that began in 1987 following Super Bowl XXI. The first “ I’m going to Disney World” commercial, featuring New York Giants quarterback Phil Simms, was regarded as a groundbreaking concept – a produced national commercial involving a current event, airing on major networks hours after the event. And this latest installment is to follow a similar script, airing Feb. 5.

Dungy and Rhodes join a lineup of sports heroes such as Tom Brady, Emmitt Smith, Barry Bonds, Mark McGwire, Joe Montana, John Elway, Jerry Rice, Troy Aikman, Kareem Abdul-Jabbar, Doug Williams, Magic Johnson, Patrick Roy and Super Bowl XL star Hines Ward who have been featured during two decades of “I’m going to Disney World” commercials.

For the trivia oriented, the full history of the "I’m Going to Disneyland" commercial is below the cut.

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