Burj Khalifa is a 160-story (2,722 feet) skycraper located in Dubai, the largest city in the United Arab Emirates. It has been seen in movies like “Mission: Impossible — Ghost Protocol” and Disney’s “Planes.” It’s also currently the tallest structure in the world since topping out in 2009. This makes it the perfect canvas to promote Marvel Studios’ biggest movie ever “Avengers: Endgame.”

Last night Dubai time the Burj Khalifa tower was lit up with a projection featuring the leading characcters from Endgame. The faces of Carol Danvers, Thor, Tony Stark, Steve Rogers, Hulk, and Thanos looming very large over the central core of the city.

As you can see by scrolling right on this post, Disney’s movie marketing team has done this trick before for at least “Avengers: Infinity War” and “Captain Marvel.”

The countdown is on for Marvel Studios’ Avengers: Endgame which opens April 26th pretty much everywhere.

Previously: New trailer marks beginning of online sales for Avengers: Endgame Tickets.