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New Balance becomes official Running Shoe of Walt Disney World, RunDisney

Hold the phone. If you know me, you know I don’t run unless something scary is chasing me, yet this news that Disney and New Balance are teaming up for a multi-year strategic alliance today that includes exclusive Mickey & Minnie themed running shoes, running-specific initiatives, and co-branding opportunities has me considering getting off the couch for a jog. New Balance is pretty much the only shoe that fits my foot, so this is, pardon the pun, a perfect fit for me.

This exciting alliance will bring New Balance’s innovative, design-forward athletic footwear to the leading vacation destination in the world, in particular Disney’s thriving sports business. As part of the collaboration, New Balance becomes the official athletic shoe of Walt Disney World Resort, Disneyland Resort and ESPN Wide World of Sports Complex. New Balance also becomes the official running shoe for runDisney race weekends and the official baseball shoe of amateur baseball events at the Sports Complex.

In addition, New Balance also becomes the title sponsor of the track & field facility at the ESPN Wide World of Sports Complex, home of the annual Walt Disney World Cross Country Classic and Disney’s Track & Field Spring Training for high school and collegiate teams. Future initiatives include the creation of maps for the running trails at Walt Disney World Resort and fitness programs for Disney resort guests interested in pursuing healthy options.Read More »New Balance becomes official Running Shoe of Walt Disney World, RunDisney

ESPN WWOS Complex Turns 15

Today marked the 15th anniversary of ESPN Wide World of Sports Complex, or as it was known back then “Disney’s Wide World of Sports Complex.” The facility has undergone a lot of changes over the years, a re-branding to ESPN, and hosted a number of… Read More »ESPN WWOS Complex Turns 15

2012 Atlanta Braves Spring Training Schedule at ESPNWWOS Announced

After watching all seven games of the 2011 World Series, one can’t help but root for the power hitting St. Louis Cardinals, who pulled out a terrific win against a very worthy opponent. Old fans and the newly converted will get their first chance to see the World Series Champion St. Louis Cardinals when they come to Walt Disney World as part of the Spring Training program at ESPN Wide World of Sports Complex. Fans of the Yankees, Mets and Phillies will also get a chance to see their team take on the Atlanta Braves at their training camp.

The Cardinals and Yankees, as well as the New York Mets and Philadelphia Phillies, make up the core of the Braves’ 18-game home schedule at Champion Stadium at ESPN Wide World of Sports Complex at Disney. The Cardinals face the Braves on March 19. The Yankees visit twice, Saturday March 10 and Wednesday March 28, and the New York Mets come in three times, March 9 and 23 and the spring home finale April 2. And the Phillies face the Braves on April 1.

Read More »2012 Atlanta Braves Spring Training Schedule at ESPNWWOS Announced