Tag Archives: twdc

Will Disney’s Copyright on Mickey Mouse Ever Expire?

Fifteen years ago Congress passed a 20 year extension of copyright in the USA. The Sonny Bono Copyright Extension Act was also known as the Mickey Mouse Copyright Extension as The Walt Disney Company’s desire to keep Mickey Mouse protected … Continue reading

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The Walt Disney Company Named Most Socially Responsible

Editor: Please welcome new guest author Katie. She brings with her a unique business perspective to the blog. Forbes announced recently that a consulting firm called Reputation Institute has determined the companies with the best reputations for being socially responsible … Continue reading

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What ESPN Tells us about Disney’s Future

If you want to see the Disney Company succeed you might want to hold off on supporting that unbundling proposal or cutting the cord from your cable system. Disney’s fortunes have become almost inextricably tied to the success of ESPN … Continue reading

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Disneyland Paris Much in Need of TLC says Report

Is it time for Disneyland Paris to get an extreme theme park makeover? Parcorama makes a strong case for it. Last week I spent a couple of days at Disneyland Paris. Just before the summer season, when the resort state … Continue reading

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How the Walt Disney Company Solved The “Boy Problem”

The most crucial difference between Michael Eisner and his successor at Disney, Bob Iger turns out to be a belief in building around franchises. The buzzword from Eisner was always synergy, code word for cooperation between divisions. Iger came from … Continue reading

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