the muppets

  • Muppets Most Wanted Ad Skewers Critics, Internet At The Same Time
    Muppets Most Wanted Ad Skewers Critics, Internet At The Same Time

    This new ad for Muppets Most Wanted aired during the Golden Globes. It manages to marvelously skewer movie marketing that highlights unattributed quotes and random tweets, awards nominationseason, and internet critics all at the same time. I also enjoyed this previous preview ad in a similar vein: I’m really hoping…

  • Muppets Most Wanted Teaser Trailer
    Muppets Most Wanted Teaser Trailer

    Disney has unleashed the first teaser trailer for Muppets Most Wanted, the recently-renamed sequel to 2011’s The Muppets, opening in theatres March 21, 2014. As much as I loved the The Muppets, I think this trailer could have been better. But then again, it’s still early in the publicity game, and…

  • Disney is Working on a Muppets Musical
    Disney is Working on a Muppets Musical

    Variety reports that Disney Theatrical has begun work on a live Broadway musical starring The Muppets. A 15-minute “elaborate presentation” already took place May 31 in near-secrecy at the New Amsterdam Theater—a “test of concept”, according to division president Thomas Schumacher. “The brief showcase… incorporated a handful of sets and…

  • How the Walt Disney Company Solved The “Boy Problem”
    How the Walt Disney Company Solved The “Boy Problem”

    The most crucial difference between Michael Eisner and his successor at Disney, Bob Iger turns out to be a belief in building around franchises. The buzzword from Eisner was always synergy, code word for cooperation between divisions. Iger came from a background in network TV where a “television franchise” could…

  • ESPN Muppets Crossover in Latest Ad
    ESPN Muppets Crossover in Latest Ad

    There’s something to be said for synergy. If you add up it’s own library, Pixar, Marvel, Lucasfilm and other purchases Disney now owns the rights to well over 25,000 characters. Disney acquired The Muppets early in this string of acquisitions. As such they’ve had the longest to get to know…

  • Blooper Reel from The Muppets
    Blooper Reel from The Muppets

    It’s been seven months since The Muppets hit theaters but there’s still a little more to see from the film. Or rather stuff that didn’t make it into the film – aka bloopers and outtakes. I think I liked that more than the actual movie. I’ve heard that when you’re…

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