Tag Archives: synergy

How the Walt Disney Company Solved The “Boy Problem”

The most crucial difference between Michael Eisner and his successor at Disney, Bob Iger turns out to be a belief in building around franchises. The buzzword from Eisner was always synergy, code word for cooperation between divisions. Iger came from … Continue reading

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Pixar’s Monsters University Responds to March Madness Snub

A cute video bit from Pixar and ESPN that features the students of Monsters University reacting to the school being passed over for March Madness: That’s synergy at work everyone!

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ESPN Muppets Crossover in Latest Ad

There’s something to be said for synergy. If you add up it’s own library, Pixar, Marvel, Lucasfilm and other purchases Disney now owns the rights to well over 25,000 characters. Disney acquired The Muppets early in this string of acquisitions. … Continue reading

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Targeting Young Boys with Phineas & Ferb

It’s no surprise that Disney has a hit with the animated TV show Phineas and Ferb. It took the company a while to wake up to the revenue potential for the show, but now that they think they’ve found another … Continue reading

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New Werther’s Original Candy Commercial again highlights Epcot

As I have previously covered here and here, apparently one of the privileges of being and EPCOT corporate sponsor is that you get to use pavilion as a set for your commercials. In this case Werther’s Originals, which recently opened … Continue reading

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