synergy

  • Marvel and ESPN Team Up
    Marvel and ESPN Team Up

    Yes, you read that correctly. Disney is doing what it does best – synergy. Marvel and ESPN have come together to create a documentary and a series of video shorts. Both projects combine the style of ESPN’s films with Marvel’s artistic style and design. “1 of 1 – Genesis” is…

  • How the Walt Disney Company Solved The “Boy Problem”
    How the Walt Disney Company Solved The “Boy Problem”

    The most crucial difference between Michael Eisner and his successor at Disney, Bob Iger turns out to be a belief in building around franchises. The buzzword from Eisner was always synergy, code word for cooperation between divisions. Iger came from a background in network TV where a “television franchise” could…

  • ESPN Muppets Crossover in Latest Ad
    ESPN Muppets Crossover in Latest Ad

    There’s something to be said for synergy. If you add up it’s own library, Pixar, Marvel, Lucasfilm and other purchases Disney now owns the rights to well over 25,000 characters. Disney acquired The Muppets early in this string of acquisitions. As such they’ve had the longest to get to know…

  • Targeting Young Boys with Phineas & Ferb
    Targeting Young Boys with Phineas & Ferb

    It’s no surprise that Disney has a hit with the animated TV show Phineas and Ferb. It took the company a while to wake up to the revenue potential for the show, but now that they think they’ve found another franchise, the race is on to capitalize on the popularity…

  • Last Song for Disney’s Lyric Street Records
    Last Song for Disney’s Lyric Street Records

    Disney will be shutting down the country music label Lyric Street Records in a cost saving move. The label will lay off 20-25 employees as the final few records in its system are promoted. The big names in the brand, including Rascal Flatts, will be moved to other Disney owned…

  • What’s wrong with Disney? Synergy gone wild.
    What’s wrong with Disney? Synergy gone wild.

    Although the volleys from both sides have decreased, this thing with “it’s a small world” is not over. It’s just the thin shell of a much larger egg. It has nothing to do with the personalities involved, their creative ability, nor their passion for the Disney product. No one is…

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