sww2014

  • The Baking of The Star Wars Cupcake Video
    The Baking of The Star Wars Cupcake Video

    Disney has released a new film that goes behind the magic and presents the making of the Star Wars Weekends viral video released last week. If you don’t recall, it features a Darth Vader cupcake slicing and dicing its way through a dessert case in Disney’s Hollywood Studios bakery. Turns…

  • Star Wars Weekend – Terrific Ad
    Star Wars Weekend – Terrific Ad

    I always look forward to the marketing efforts for Star Wars Weekends each year. The conjunction of Star Wars and Disney World creates for some interesting opportunities to play with peoples preconceived notions. Take this ad for instance: What a great ad! Of course, I love the little references scattered…

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