Tag Archives: sww14

One More Star Wars Weekend Remains

If this was last year, Star Wars Weekends would be over and we’d be focused on what comes next. But for 2014, they added a 5th weekend, which is great for me, because I have not yet been able to … Continue reading

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Mark Hamill Channels The Force In Preparation For Star Wars Weekends Appearance

Legendary Star Wars actor Mark Hamill, aka Luke Skywalker himself, showed off his skills with a light saber and a serious pose with Jedi Mickey as he prepared for this weekend’s appearance at Star Wars Weekends. Friday through Sunday, subject to … Continue reading

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The Baking of The Star Wars Cupcake Video

Disney has released a new film that goes behind the magic and presents the making of the Star Wars Weekends viral video released last week. If you don’t recall, it features a Darth Vader cupcake slicing and dicing its way … Continue reading

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Star Wars Weekend – Terrific Ad

I always look forward to the marketing efforts for Star Wars Weekends each year. The conjunction of Star Wars and Disney World creates for some interesting opportunities to play with peoples preconceived notions. Take this ad for instance: What a … Continue reading

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Augmented Reality Coming to Disney’s Hollywood Studios for Star Wars Weekends

One of Disney World’s public relations experts tweeted that fans should prepare for a new augmented reality experience at Star Wars Weekends this year at Disney’s Hollywood Studios. Fun #AugmentedReality @ @StarWars Weekends this year. Attending? download @Aurasma app for … Continue reading

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