Tag Archives: star wars weekends

How to use Augmented Reality App at Star Wars Weekends

Disney’s Gary Buchanan and Star Wars Weekends celebrity host James Arnold Taylor demonstrate some of the ways you can have even more interactive fun at this year’s Star Wars Weekends. Disney has leveraged the technology of Aurasma’s Augmented Reality App … Continue reading

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The Baking of The Star Wars Cupcake Video

Disney has released a new film that goes behind the magic and presents the making of the Star Wars Weekends viral video released last week. If you don’t recall, it features a Darth Vader cupcake slicing and dicing its way … Continue reading

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Star Wars Weekend – Terrific Ad

I always look forward to the marketing efforts for Star Wars Weekends each year. The conjunction of Star Wars and Disney World creates for some interesting opportunities to play with peoples preconceived notions. Take this ad for instance: What a … Continue reading

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Augmented Reality Coming to Disney’s Hollywood Studios for Star Wars Weekends

One of Disney World’s public relations experts tweeted that fans should prepare for a new augmented reality experience at Star Wars Weekends this year at Disney’s Hollywood Studios. Fun #AugmentedReality @ @StarWars Weekends this year. Attending? download @Aurasma app for … Continue reading

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A Journey To The Disney Dark Side with a Darth Vader Cupcake, Really

What happens when a Darth Vader cupcakes is introduced to one of Disney World’s famously tasty pastry displays? Show your #DisneySide and find out: Yep, that’s a promotion for Star Wars Weekends. I have to give them kudos for being … Continue reading

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