Tag Archives: sponsorship

Polaroid Disney World

Eastman Kodak, longtime sponsor of Disney’s domestic theme parks, is reportedly considering bankruptcy any day now. It’s not clear what this means for the parks, Kodak is still the sponsor of the guidemaps that 1o’s of thousands of guests pick … Continue reading

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Ocean Spray brings Cranberry Flavor to EPCOT Food & Wine Festival

The food and beverage partnership that was announced last October, is finally coming to fruition. The last few months have seen small changes at Walt Disney World restaurants. Craisins are now showing up in more recipes and on restaurant signs. … Continue reading

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EPCOT Flower and Garden Festival now sponsored by HGTV invites channel’s stars

Preparations are underway at Walt Disney World’s popular EPCOT theme park for the 18th annual International Flower and Garden Festival. It opens March 2nd and runs through May 15th. In addition to the usual fun exhibits and beautiful displays, Disney … Continue reading

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Is Walt’s Brand of Marketing the Way of the Future?

A story in the NY Times Media Decoder blog brings the good news that Disney Parks have arranged a partnership with the cranberry farm collective Ocean Spray. This will involve Disney selling Ocean Spray products, such as a co-branded Craisin … Continue reading

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End may be near for GM’s sponsorship at EPCOT

General Motors is in the red and leaking money faster than a fleet of speeding Corvettes burn through gas. Last week the papers even ran a story saying that financial auditors may be forced to declare the company ‘not a … Continue reading

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