Tag Archives: sponsorship

Is Walt’s Brand of Marketing the Way of the Future?

A story in the NY Times Media Decoder blog brings the good news that Disney Parks have arranged a partnership with the cranberry farm collective Ocean Spray. This will involve Disney selling Ocean Spray products, such as a co-branded Craisin … Continue reading

Posted in Disneyland, Imagineering, Walt Disney World | Tagged , , , , , , , , , , | 7 Comments

End may be near for GM’s sponsorship at EPCOT

General Motors is in the red and leaking money faster than a fleet of speeding Corvettes burn through gas. Last week the papers even ran a story saying that financial auditors may be forced to declare the company ‘not a … Continue reading

Posted in Walt Disney World | Tagged , , , , , , , | 10 Comments